MonaView Breaking New Ground
The University of the West Indies Development and Endowment Fund (UWIDEF) has established a digital signage network called ‘MonaView’, which will be used to raise funds that will go directly towards scholarships, bursaries, capital improvement projects and meal vouchers at the university.
At a luncheon hosted by UWIDEF at the Courtleigh Hotel in St Andrew for members of the Advertising Agencies Association of Jamaica (AAAJ), Chairman Dennis Lalor noted that UWIDEF has revolutionised the way in which it raises funds for student support with MonaView, offering a mutually beneficial product to advertisers.
Guest speaker Dr Earl Jarrett, general manager of Jamaica National, and UWIDEF director spoke about the efficiency of the system and noted that his organisation saved approximately $2 million by advertising with MonaView.
MonaView is the first and only digital signage network operating at the University of the West Indies (UWI) Mona and western Jamaica campuses and the University Hospital of the West Indies with a reach of approximately 80,000 persons weekly. The network broadcasts advertisements on television screens at 11 locations. Read more
Source: Jamaica Gleaner